AI hallucinations
AI can seem like magic, seemingly producing answers out of thin air to our queries, or generating pages of content from data sets in a matter of seconds. But unfortunately, sometimes that’s actually the truth – they can occasionally produce answers out of thin air, with no basis in reality at all. This is called an AI hallucination, and it happens when the AI chatbot confidently answers a question with a statement that is completely wrong and seems to be entirely made up. So, it’s important to double-check every answer that the chatbot gives you before using it in content for the business2.
Bias and data issues
Businesses also need to stay aware of the possibility of bias and data issues from AI. If an AI model is trained on data that’s unbalanced or incorrect, it won’t necessarily flag the issue but will simply give results based on that data, meaning that the results could be unfair or even discriminatory. Data should be double-checked before being fed to an AI, and the same goes for the results given. Don’t just assume that the AI is always right.
Lack of explainability
There’s also a lack of explainability that comes with using AI. We often don’t understand how an AI system comes to a conclusion or makes a prediction – and this can lead to a headache for businesses if the AI makes a mistake. Strict data governance laws (like GDPR) say that people have "the right to an explanation" for automated decisions. If a business fails to provide this, it can lead to severe penalties3/sup>.
The lack of explainability goes even further. You may find that stakeholders and customers are uncomfortable about automated outputs if they can’t see the reasoning behind them, and without the visibility into AI reasoning, your business may inherit hidden biases which were embedded in the training data. And if your AI chatbot hallucinates or makes a bad decision, it can be difficult for your software developers and engineers to find out why.