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Combating climate impact with the Everywhen Forest

Aerial view of a rainforest

At Everywhen, we believe protecting the everyday means protecting the planet. That’s why we’ve planted thousands of trees through our partnership with Tree Nation – and we’re just getting started.

Last year, Everywhen embarked on a reforestation partnership with Tree Nation, a new step in our ongoing commitment to climate responsibility as the largest independent broker in the UK.

Where it began

Back in February 2025, we planted the first seeds of the Everywhen Forest with only €100, growing 98 trees and offsetting 5.5 tonnes of CO₂.

Fast forward a year, and that small beginning has grown into something big: 13,104 trees absorbing almost 5,0001 tonnes of CO₂ and helping ecosystems thrive across five countries.

The idea took root in 2023 when our Chief Operating & Technology Officer, Tom Clark, stepped up to lead Everywhen’s sustainability efforts. After reviewing our carbon footprint, we asked ourselves a simple question: how can we get as close to carbon neutral as possible?

Turning ideas into action

Our journey started with two key areas of focus, power and travel.

In 2024, Everywhen transitioned the power for all its buildings to 100% renewable sources, effectively eliminating emissions from gas and electricity.

But as Tom explains, travelling for business continued to be a challenge.

 “As a regional broker with over 140 offices, travel is unavoidable; so, we needed to offset that in a way that made sense.”

That’s when Everywhen began its search for a partner in reforestation and after looking at several organizations, Tree Nation stood out.

Why Tree Nation?

Tree Nation is a global leader in reforestation, enabling both citizens and companies to plant trees (over 43 million and counting) to offset CO₂, fight climate change and support positive economic impact on local communities.

For Tom, Tree Nation’s strength lies in its breadth and credibility.

“They’re not geographically limited, and they conduct deep due diligence on every project,” he says.

 “Each project must pass a 120-point checklist before it’s even added to the platform. Tree Nation doesn’t run the projects, they sponsor independent ones, but they serve as the bridge between us and vetted, impactful reforestation work.”

This assurance of transparency and accountability meant Everywhen could be confident that every pound invested translated directly into meaningful climate action and that it was being followed up on.

Trees are planted in bulk to offset emissions, gifted to clients and colleagues as tokens of environmental solidarity, and even tied to online sales, automatically planting new trees with every transaction.

Sustainability a core business objective

So far, trees have been planted in Canada, Bolivia, Kenya, India and Indonesia, as displayed in real time on Everywhen’s Tree Nation profile.

Tom and his fellow leadership team see this as just the beginning, with Everywhen formally committed to a net zero carbon target.

“Sustainability isn’t just about ticking a box -It’s about doing the right thing, with integrity, and being held accountable for our impact on the planet.”

Every week, strides are also taken towards our goal of being a responsible, innovative industry presence via our commitments to innovation, integrity, our people and the communities we serve.

Sources:

  1. Figures correct of March 2025: https://tree-nation.com/profile/impact/everywhen