Wimbledon. Widely considered the biggest tournament in tennis, it attracts over half a million guests through its gates during the 14-day event, and that’s before you factor in the millions tuning in to watch it worldwide.
Tennis is a sport that requires a well thought out strategy, thorough preparation and precision – much like your insurance.
In this article, we’re going to take some lessons from the court on how you can win your insurance championship.
Behind every Wimbledon champion is a team of people working hard to maximise a player’s potential and help them perform at their very best. Coaches, trainers, physical therapists, nutritionists and agents all using their expertise to work towards a common goal.
In insurance terms, your broker is your team. They’ll get to know your risks, give you specialist insight, and jump in quickly to support you when you need them. To give yourself the best possible chance of success, team up with a broker who knows your industry inside and out.
Do you think a tennis player turns up to the Centre Court at Wimbledon without preparing first? Any player worth their salt will have studied the court and the conditions. Will the match be played on clay or grass? How will this impact the way the ball bounces? What will the weather be like and how will this change the way the ball moves?
Just as players analyse the court conditions, you’ll want to assess your unique risks and variables to understand the playing field of your business. What exactly do you need to cover? Is it the building itself? Public liability? Employers’ liability? Business interruption?
Preparation is key. Break it down into two categories: the cover you really need vs what would be nice to have. Much like a good coach, it’s worth having an insurance broker on your side to help.
They can help you see the full picture and point out any potential risks. They’ll then talk you through your options and make sure you don’t miss anything important. Just make sure to open and tell them about your
The top players in the world study not only the court but their opponents. They review match tapes to size up their strengths and look for weaknesses that they can use to their advantage.
Outside of the court, we can apply this strategy to other areas of life. When reviewing your insurance, it’s always worth assessing a range of insurers to get a better idea of their offering, strengths and weaknesses. Your broker can help support you with this. They can also give you access to insurers that they know and trust.
A tennis player wouldn’t pick a racket based on price; they’d pick the one that gave them the best chance of winning. The same applies to your insurance. Try to avoid basing your decision purely on cost and instead consider the policy that is best suited to your circumstances.
If you’re working with an insurance broker, they can suggest policies that match your requirements as well as your budget.
Like choosing a racket grip that suits your hand, your policy should be designed to suit your business and the risks that you’re comfortable taking on.
Watching a game of tennis is almost like an athletic conversation. Players move in sync, gliding back and forth with precision, reacting instinctively, to create a dynamic dialogue where each stroke is a calculated challenge.
When you’re selecting your insurance policy, don’t be afraid to “serve-and-volley” questions to your provider to ensure you fully understand your policy. This might include exclusions, excesses, premiums or missed payments. A good broker will be happy to walk through these questions with you and make sure you’re comfortable before going ahead with it.
No, we’re not talking about the Marvel superhero (unless he secretly has a superpower for finding the best insurance that we don’t know about). We’re talking about the technology Hawk-Eye, where a player can challenge the line judge’s call by closely reviewing the computer vision system.
From an insurance perspective, you should feel empowered to “challenge” your provider if there’s anything you spot when you review the fine print that doesn’t look right to you. Your broker will be able to help explain any clauses that are vague or confusing.
Professional tennis players train consistently. They practice between matches and in the “off-season” to stay in peak fitness and make sure they are always at the top of their game.
Your insurance deserves the same attention. You should review it regularly to make sure it’ll perform as you need it to. Each year and after any major changes, for example a new acquisition, try to touch base with your broker. Keeping everything up to date, fill in any gaps and ask them how it may affect your insurance.
If you’d like insurance that’s actually on your side, it all starts with strong foundations with the right team behind you. Talk to a member of the Everywhen team today and let’s get you set up for success.
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The information contained in this article is for general information purposes only. It does not constitute legal or other professional advice and cannot be relied upon as such. Should you have any queries, we recommend that you consult the appropriate professional adviser.
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