Many people use social media to share their lives, and with the influencer market too lucrative to ignore, plenty of high‑net‑worth individuals enjoy showcasing their lifestyle online. Even if you personally avoid it, children or family members who are active on social media can still put your privacy at risk. When you choose to share your life publicly – even unintentionally – the wrong people can see it, and it can help a criminal build up a picture of your life and routine.
The consequences of this can be far‑reaching, from planned home thefts when criminals know you’re away, to deepfake technology being used to impersonate you, potentially damaging your reputation and more. With the presence of AI, creating a compelling script in your own words would take a matter of seconds.
We spoke to Darren Walsgrove – Personal Lines Director at Everywhen to learn more about his experience of this:
“In my experience, private clients executive and underwriters often look at someone’s online presence when offering a quote. They’ll check whether you’ve posted photos of valuable items, shared updates while you’re on holiday, or revealed anything that could indicate the home is empty. It’s a simple step, but it shows just how much your digital footprint can influence your overall risk – and why it’s so important to stay mindful of what you (and your family) share.”
“They may also use it to analyse if a potential client portrays any views that could incite a problem. This could be political, racial or something else. When it comes to insurance, being outspoken on social media may not induce a good rating factor and can attract the wrong kind of attention.”