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5 Ways Landlords Can Avoid Letting Fees

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Landlords already have so many costs to manage without worrying about additional fees from letting agents. In this article, we look at five ways that landlords can avoid things like tenancy renewal fees and save a little extra money.

Letting agents provide many important services, especially when you don't have the time or energy required to manage the properties you own. However, when it comes to services rendered, it's important to consider everything you're paying for and determine whether taking a back seat is really cost-effective.

With charges such as tenancy renewal fees considered unfair by many landlords and tenants alike, it makes sense to explore a few ways that you can carry out traditional agent duties for yourself.

These five tips will help you to steer clear of some unnecessary letting fees:

1. Double check your agent's contract

Make sure to read through your contract carefully and ask questions if certain fees are not clearly spelled out. For example, not all agents charge renewal fees—you should be clear on whether yours does from the outset.

If your agent clarifies a point in your agreement, make sure they add it in writing. Some agents are even willing to negotiate or waive certain fees, if you agree to the rest of their terms.

If you're already signed on with a letting agent, make sure you revisit your contract and understand what fees it lists. By law, fees cannot be "hidden away" in the fine print—don't get duped into paying more than you should.

2. Roll over into periodic tenancy

When a fixed term contract expires, you have every right to let that tenancy roll into a periodic tenancy (a.k.a. Statutory Periodic Assured Shorthold Tenancy Agreements). When a contract's due to expire, some agents take it upon themselves to send tenants an eviction notice, so make sure you and your tenant understand and accept the upcoming change to your agreement.

Find examples periodic tenancy forms.

3. Make use of social media

Letting through social networks is becoming increasingly prominent. For example, you could create a page about your property on Facebook, with lots of pictures and details that are useful for prospective tenants. Think about asking friends and family to share the page around, or post links to it in location-specific groups where people might be searching for their next place to live.

Another way to leverage social media is to create a video tour of your property and upload this to YouTube. Assuming you already own a camera, the costs are zero and this ability to take a virtual look around will really make your listing stand out from the rest.

If you have a reasonable budget, you could even try using social media ads on your property. Platforms like Facebook now have extremely granular targeting, allowing you to hone in on your ideal tenants. Criteria’s include location, gender, age, education, workplaces, and relationship status.

4. Advertise on a landlord portal

The big advantage letting agents used to have is that they had connections you didn't. The internet has levelled that playing field. Now there are a number of landlord portals, many of which are free, which allow you to advertise your property without the aid of an agent.

Here are some websites you can try:

Gumtree - Large portal of traditional home lets, with additional listings for office spaces, parking and holiday rentals

SpareRoom - Typically used for singular rooms in shared homes/flats, offers a buddy up option to tenants

Craigslist - Classified advert site, with vast property section and user discussion forums

Loot - Host of UK-wide, classified ads. Includes filters for short lets, workspaces and student accommodation

5. Consider an online letting agent

Online letting agents are essentially letting agents with two important differences: (1) they operate purely online, without a brick-and-mortar business, (2) going through an online letting agent will let you avoid many of the fees a high-street agent might charge.

They're especially useful for portals like Zoopla and Rightmove - popular websites when it comes to finding tenants, which only agents have access to. A good letting agent will charge you a relatively small fee and then list your property on all of the most popular portals.

Here are some online letting agents to consider:

Final thoughts

We've come a long way in the last few years, with the introduction of new policies designed to protect landlords and tenants from unfair letting agent fees, but that doesn't mean you shouldn't still carefully weigh your options whenever you engage with a letting agent.

These few tips are only the start; with a bit of research and creativity, landlords can advertise their properties, screen potential tenants – even handle the legal stuff – totally solo. It all goes to show that in our interconnected age it's becoming simpler, and often more profitable, for landlords and tenants to find each other without the need for an intermediary.

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Take a look at our landlords insurance page for more information.

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Alison Wild

Head of Marketing, Everywhen SME division

Alison is a highly respected industry professional who has been working with and advising SMEs in areas including tax, pensions, insurance and marketing for over 25 years. She is a member of the Association of Accounting Technicians (AAT) and Association of Tax Technicians (AAT) and also has considerable experience as a residential landlord.

Alison Wild BCom (Hons), FMAAT, MATT, Taxation Technician is a highly respected industry professional who has been working with and advising SMEs in areas including tax, pensions, insurance and marketing for over 25 years. She is a Fellow Member of the Association of Accounting Technicians (AAT) and Association of Tax Technicians (ATT) and also has considerable experience as a residential landlord.

Alison currently works at Everywhen as Head of Marketing for the SME insurance division, specialising in commercial insurance leadership, strategy, offline and online marketing, and account management. Everywhen combines regional care with national reach, deep sector knowledge and strong insurer relationships to deliver tailored solutions across 55+ schemes. We help our clients navigate everyday and emerging risks with confidence, always and at all times.

Holder of a Bachelor of Commerce (Hons) from the University of Edinburgh, she has previously served as Head of Marketing at Legal & General and Columbus Direct, and also worked at AXA PPP Healthcare and The Pensions Regulator.