In recent years, artificial intelligence (AI) has become more popular and widely used in many areas associated with freelancing such as content creation. A survey by Freelancermap found that approximately 60% of freelancers use AI at some point during their work in order to support them, ranging from daily to occasionally.
AI-powered tools can automate repetitive tasks, which can free up time for freelancers to take on more creative tasks. It can also help to ensure 24/7 service availability and let freelancers deliver the same performance and consistency throughout the day. However, there is a growing concern among freelancers that this is resulting in further commodification of freelance work, and could put certain freelancers out of a job as their work becomes automated.
A further survey by Freelancermap of 1283 freelancers worldwide between January and February 2023 shows that ChatGPT (a natural language-trained artificial intelligence model) is already being extensively used by freelancers since it became available for public testing in November last year. According to those surveyed, 55% don’t think AI will replace freelancers, and one third believe that the sectors of development, data and tech will benefit the most from using AI.
Refrens meanwhile found that freelancers in the areas of copywriting, translation, virtual assistance, modelling, research assistance and logo design (amongst others) were the most concerned about the impact of AI on their jobs. This contrasted with marketing consultants, content creators (influencers), interior designers and software developers, who stated that they believe AI will help to make them more productive.