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The Rise of AI in Social Care

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Until a few years ago, many of us would never have given Artificial Intelligence a second thought. There was always a threat via Hollywood blockbusters that technology would be out to get us, but it had never seemed so certain until ChatGPT launched in November 2022 and showed us that AI had the ability to take over the world – or at least was powerful enough to get the whole world talking.

What is AI for social care?

Whilst there isn’t a universally agreed definition, AI typically refers to systems that can perform tasks that would ordinarily require some form of human intelligence. The growth in usage over the past few decades has meant that the AI that was first introduced in 1956 now seems a far distant memory, and it has evolved alongside our ability to carry on creating further breakthroughs such as finding the Higgs Boson particle and landing on the moon’s south pole.

Whilst many corporate sectors are finding AI beneficial – especially when it comes to monotonous, repetitive tasks such as data entry, email responses, software testing and invoice generation – how is this technology likely to affect the social care sector across the UK?

AI usage in social care

Since its introduction a few years ago, AI has quickly developed into a useful tool for the social care sector. Some of its current key applications are:

tick icon.svgAdministrative automation: Being able to assign AI to transcribe and summarise meetings between social workers and those they care for can save a lot of time – there’s no need for the social workers to write up notes from scratch after meetings. These tools are called AI scribes, or ambient voice technologies1.

tick iconProactive monitoring: Using AI-powered smart sensors can help to make sure that care recipients stay safe. They can track and detect falls, movement and sleep patterns, alerting caregivers to any irregularities or abnormalities. This helps to avoid disruptive nightly room checks2.

tick icon.svgPersonalised pain assessment: AI can help caregivers to assess pain in non-verbal care recipients by analysing micro-expressions through facial recognition software.

tick icon.svgCompanionship and independence: AI-powered voice assistants can be useful for reminding individuals that they need to take their medication, as well as assisting them with daily routines3.

Ethics and AI in social care

Generative AI is still a new technology, and as such comes with its own risks. Learning to use it properly in a care setting is crucial.

tick icon.svgPrivacy: Because AI learns via pattern recognition, it needs a lot of information to come up with predictions and answers. You should follow your organisation’s policies about what you put into an AI tool, for example GDPR and the Data Protection Act of 2018. Don’t ever put sensitive information into AI chatbots that aren’t approved by your care organisation3.

tick iconFairness: Depending on the data it was trained on, an AI might work better for some people rather than others. It’s always important to check the information given by the AI and make sure that it’s fair before you apply it in the real world. Don’t assume that the AI knows best – it’s simply a tool.

tick icon.svgAccountability: As we’ve explained above, AI is simply a tool – it doesn’t think like humans do. That means it can’t be held accountable for its mistakes. Don’t rely on AI to make important final decisions about your job or someone’s care – it’s ultimately down to you.

AI and the future

Ultimately, AI can’t replace the real benefits of human interaction and understanding, as it’s a tool that needs to be regulated and used carefully to be effective. However, when it’s used properly, it can assist both caregivers and recipients in a multitude of ways. As it continues to evolve and be adopted more widely, it’s possible that we will see even more uses of it in the care sector in the future.

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jason-brown

Jason Brown

Head of Product - Care, Charity and Medical Malpractice

Jason Brown is a respected leader in the care insurance industry with over 15 years’ experience. He works across a number of insurance areas including commercial insurance and medical malpractice.

His current role is Head of Product - Care, Charity and Medical Malpractice at Everywhen. Everywhen combines regional care with national reach, deep sector knowledge and strong insurer relationships to deliver tailored solutions across 55+ schemes. We help our clients navigate everyday and emerging risks with confidence, always and at all times.